Television commercials are designed exclusively for broadcast television. They require the highest amount of production value due both to broadcast requirements and the HD or 4K requirements of large TVs.
TVCs need a full crew with highend cameras and lenses and so they command higher budgets. The format length is usually 30secs but can also be 15secs and sometimes 60secs.
As these videos generally have a much longer shelf life - they can be used for up to 3 years - they are an appealing investment. TVCs can also find their way to social media or the business's website.
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Branded Content Videos.
Branded content videos rely on powerful storytelling to build genuine connections between a brand and its audience. Rather than simply promoting a product or service, they create meaningful associations by aligning the brand with stories that reflect its values, purpose, and identity.
At lucymy, we take a documentary-style approach to capturing these stories. Instead of heavily scripting or staging moments, we focus on authenticity—allowing real interactions and natural performances to unfold on camera. This approach results in honest, engaging content that resonates more deeply with audiences.
We also understand that not everyone is comfortable in front of the camera. Our process is designed to put participants at ease, creating an environment where they can be themselves. The result is a more genuine portrayal and a stronger connection with viewers—driving higher engagement and impact.
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Corporate Videos.
Corporate Videos are very popular and they are intended to communicate a business’s overall philosophy and direction. They can be shot in a day and usually require a mid-range budget to produce. They can be cutdown and used in various other ways such as for social media distribution, internally or as teasers to be utilised by salespeople for engaging prospects.
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Explainer Videos.
These kinds of videos - also known as instructional or walkthrough videos - are designed to explain the features and benefits of a product or service.
Their running time can be 2mins or as long 20 mins depending on how complex and involved the explanation needs to be.
These videos can be distributed internally within a business or can be used by salespeople to send to their prospects and customers. They can also play at events or roadshows.
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Testimonial Videos.
These social proof videos, in our opinion, are the most engaging and the best performing. We like to call them 'Social Proof Videos' because they prove your product or service is working from a 3rd party endorsement. The goal is to make Testimonial Videos raw and honest; transparency is key here.
We make a lot of these videos and have honed our craft over the years to get the most honest performance and more importantly help the participants to feel comfortable on camera.
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Documentary Videos.
Documentary videos are longer-form productions, typically 20–60 minutes, filmed over several days or weeks.
They’re powerful for storytelling—focusing less on hard selling and more on building genuine connection through story and character.
Because of their length, they also generate a rich library of content, giving you multiple assets to use across social media, your website, and email campaigns.
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Social Media Videos.
Social Media Videos are generally bite-sized bits of content designed to play on social media platforms such as Facebook, Instagram, TikTok or YouTube. As a result they are made to be easily digestible at a running time of 90sec and under.
The budget for Social Media Videos is on the lower end and they can usually be filmed in half a day.
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recruitment videos.
A recruitment video is designed to showcase a company’s culture, values, and opportunities to attract the right talent. It gives potential candidates an inside look at what it’s like to work within the organisation—highlighting the people, environment, and purpose behind the brand.
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Events Videos.
Events Videos can be anything from a pre-event video promo, a teaser, or post-event highlights. Alternatively, the entire event can be captured.
Events Videos showcase a brand in an engaging and memorable way and can be repurposed for use across multiple marketing channels, including social media, email marketing and websites.
All other videos & more.
Needing or conceiving of a video that doesn't fall into one of the above categories? Talk to us! You can bet we'll be interested, and capable of meeting your brief. We can also assist you with developing a concept for your video, as well as evolving any other creative ideas towards realising your vision.
