The state of video marketing

Honing a great video marketing strategy is essential for businesses, nonprofits and any organisation wanting to communicate with today’s virtual audience – an audience who consumes and loves visual content 24/7 on all their mobile devices and computers. 

“Video is the newest and boldest language of the Web and every business needs to master it quickly.” Robert Rose, Chief Strategy Officer, Content Marketing Institute.

We are watching more video than ever before, with over 2 billion users watching 1 billion hours of video each day on YouTube alone. What’s more, online video viewing is still growing such that non-video content continues to become increasingly obsolete. So, with video getting more and more of consumers’ attention and hours of watching, it’s no surprise that it’s become a very attractive tool for companies, big and small, to market their products and services.


Video content sells.

Put simply – videos sell. They sell your services, your products, your brand and your commitment. And there’s never been a better time to communicate your company messages, products and services through video. Why? Because ongoing developments in technology continue to reduce video production costs so significantly that video remains affordable.
In the past, making a video for your business was so expensive it was an advertising option available only to large companies and brands. Today almost any business can produce a video, and it can be done on a shoestring budget.
Get on board the video train with lucymy Video Productions. CONTACT US TODAY to see how we can help with your video marketing content.
ARTIST: Marco Zuppone

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