When TV advertising changed
Back in 2016, after being on air for more than 30 years, the much-loved American late-night TV sketch comedy and variety show, Saturday Night Live, underwent a significant change.
What’s your why… why?
What’s your ‘Why’? This question asked by bestselling author and thought leader Simon Sinek should be a crucial starting point – and ongoing point of return – in any business’s marketing strategy. Why does your business do what it does? Is it simply to make money through your product or service? No. You’ve got to look deeper than that. Because the modern consumer is looking for more than that. In the contemporary marketplace consumers are inundated with choice and so now, more than ever, they don’t just want to buy WHAT you do, they are looking to buy WHY you do it. The modern consumer wants to be inspired to purchase. And so they want to know the purpose, cause or belief that inspires you to do what you do every day. This is obviously where your ‘Why’ comes in. By articulating well why your business exists in terms beyond your products and services, you will have uncovered the rich content needed to market your brand successfully. And when your ‘Why’ is incorporated in your video messaging – whether directly or subtly – you’ll have one powerful video as a result; a video that engages, informs, […]
Video content that moves
The possibilities are infinite when it comes to the stories we can tell with Content Marketing. And often it’s the simplest things we share that makes for the most meaningful and impacting content. By touching us deeply, storytelling has the power to leave a lasting impression, particularly when communicated with video. It has the capacity to endure in the psyche long after the story has been told. This video ad from Belgium for Coca-Cola is a beautiful case in point…… Keen for your brand to make a lasting impression through video content? CONTACT lucymy Video Productions for quality video production. ARTIST: Warren Wong
The Student’s Guide to Thriving in Group Projects
Embarking on a group project can sometimes feel like setting sail in unpredictable waters. It’s a blend of personalities, ideas, and responsibilities, all needing to harmonize to reach the desired destination: a successful project completion. For students, navigating this journey can be both a challenge and an opportunity—an opportunity to learn, collaborate, and grow. While the thought of coordinating with others may seem daunting, remember, a well-navigated group project can not only earn you good grades but also valuable teamwork skills. Group projects are more than just assignments; they’re mini-experiments in teamwork and collaboration. The first step in this adventure is understanding your crew—your group members. Each member brings their unique strengths, weaknesses, and perspectives to the table. Start by getting to know each other’s skills and interests. This understanding will help in dividing tasks in a way that everyone feels involved and valued. Remember, a team where everyone plays to their strengths is a team that sails smoothly. Setting Sail The success of any group project hinges on two crucial elements: planning and communication. Think of them as your map and compass, guiding you through the project. Effective planning involves setting clear goals, deadlines, and roles. It’s about charting […]
The state of video marketing
Honing a great video marketing strategy is essential for businesses, nonprofits and any organisation wanting to communicate with today’s virtual audience – an audience who consumes and loves visual content 24/7 on all their mobile devices and computers. “Video is the newest and boldest language of the Web and every business needs to master it quickly.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. We are watching more video than ever before, with over 2 billion users watching 1 billion hours of video each day on YouTube alone. What’s more, online video viewing is still growing such that non-video content continues to become increasingly obsolete. So, with video getting more and more of consumers’ attention and hours of watching, it’s no surprise that it’s become a very attractive tool for companies, big and small, to market their products and services. Video content sells. Put simply – videos sell. They sell your services, your products, your brand and your commitment. And there’s never been a better time to communicate your company messages, products and services through video. Why? Because ongoing developments in technology continue to reduce video production costs so significantly that video remains affordable. In the past, making […]
So what is content marketing?
Content Marketing. In this age of social media, everybody’s still talking about it. Some of us are doing it. So what is it? Quite simply, it’s storytelling. And our daily lives are filled with stories. Content marketing is storytelling. Big stories and small. Stories of struggle, triumph, caring, laughter and joy. Stories of epic journeys. Stories of poignant moments in time. Within every emotion, experience and memory there’s a story waiting to be told. A story that moves us, that informs or entertains, that makes us feel more connected to each other and even to ourselves. And so it is the very stuff of life itself – of what it is to be human – that is the stuff of content marketing. But enough of words. Let us show you with this Disneyland commercial…… Need help with content ideas for your video marketing? GET IN TOUCH with lucymy Video Productions and we’ll work with you to create video content that sells. ARTIST: Taylor R
SMEs get firepower with facebook targeted ads
If you’re still unsure whether Facebook Ads can help your small or medium-sized business, perhaps you’re unaware of the relatively extensive targeting options a Facebook advertising strategy offers and the significant leg up this gives SMEs as they compete with big business for their slice of the market. Nothing still beats advertising on Facebook. Once upon a time we all spoke of mass marketing – because once upon a time, and for a long time, this was the sole nature of marketing. It was indeed an exercise in disseminating a business’s message to the greatest number of people possible in the hope that the few who were potential customers would be paying attention. Think roadside billboards and TV or radio commercials. With these mass marketing ads, you did indeed get a massive audience reach but you were lucky if 5% of that audience was interested in your product or service – the rest was what is known as “wastage”. And when you also consider for example, that 87% of those watching free-to-air TV programs flicked channels when the ads come on, those traditional forms of advertising were clearly failing to make good use of the marketing dollar. Once […]
Online video – The heart of content marketing
In a world within which we are overloaded with information, something significant has been happening for some years now and it isn’t going away. It’s an unstoppable, ever-evolving movement among the people and it’s well and truly time for businesses to get on board. Online video is what consumers want. Across the millions of social media users, people are constantly communicating with each other with online video.Online videos are appearing increasingly in our daily Facebook News feeds and following the development of Facebook and Instagram Reels and Live posting, it’s a challenge to scroll and not find oneself heading down a veritable video rabbit hole! YouTube currently receives more than 2 billion unique visitors every month and it’s estimated that video accounts for 82% of all consumer internet traffic. Video content is naturally engaging. Naturally engaging and offering the consumer content that’s easy to digest, it’s no surprise that online video has become the heart of content marketing. Research shows that 7 in 10 people view brands in a more positive light after watching interesting video content from them. And if you engage viewers with video, not only will they share the video with others, they will spend longer […]
Great ways to improve SEO with social media content
Google is sometimes vague about whether its rankings are influenced by social media. Nonetheless, put simply, the content in social media which has great engagement has much more SEO value than the content with low engagement. If you stop and think about it, it’s logical. Given that Google’s algorithm is designed to find and rank high-quality, useful content for each search query, it obviously requires a way to measure the value of sites. Social media engagement provides Google with exactly what it needs: external validation of a page’s value. Because, like every other social media user, you’re not going to like a piece of content on Facebook, Instagram, Et al or share a link to any of them if you think it’s worthless. And you’re not going to spend your precious time watching videos that aren’t entertaining and/or informative. At least we hope so! This is great news if you value your social media pages as a way to market your business. Precisely because Social Media Marketing and Search Engine Optimisation work in tandem, by publishing social media posts with high-quality, useful content, your posts will also be working for you to improve your SEO. How to […]
